[ex-per-tise]



Business-to-business marketing expertise

is earned with time spent in the trenches, as in any profession.

However, bringing truly valuable perspective to the table...takes more diverse breadth of experience. More than simple career focus...within niche industries.

Functional experience

across various roles and disciplines in corporate leadership effectively translates into perspective.


Consider the value of time spent in engineering, operations, supply chain, sales and marketing...in a linear career path,

continuosly building PERSPECTIVE.

.

This breadth of experience is

a valuable component to marketing and communications

expertise. It presents a unique ability to leverage insights on product design and development - from engineering through supply chain sourcing, customer account development - calling on OEM, MRO and commercial consumers across all types of industry, and marketing acumen - envisioning market value propositions based in segmentation and analytics.


Expertise that Helps Clients Clarify Their Value Proposition, and Grow Brands


Business marketers do well to communicate their value propostion both internally and externally to prospects and customers. Marketing counsel that can interpret product and service features, and draw the dotted line to relevant benefits and solutions for specific customer segments is an important partner in building brands and revenue.


John Cimaglia offers a highly collaborative work style and veteran marketing and communications experience across all facets of strategic marketing planning - through implementation of communications campaigns, copywriting, media relations and web presence.


Adding perspective

Business development in the form of field sales, consultatively servicing industrial and commercial accounts across all types of manufacturing, allows a strong understanding of customer centric concepts, as well as distribution and other channel partner relationship building.


A strong mechanical / technical aptitude was earned while serving as a mechanical draftsman in a custom metal fabricating environment. From field measuring to creating shop prints, a comprehensive experience in design and production drives a practical approach to envisioning solutions, and communicating in terms that are relevant to various buying influences..




INDUSTRY EXPERIENCE


Industry Segment
Utility Engineering, Construction and
Operation of Electric Transmission and Distribution
Industrial Distribution     Machine Tools, Hand Tools, Power Transmission,
Switches, Solenoids, Relays, and Control Grips
Rubber Molding, Plastic Injection Molding, Abrasives
OEM / MRO Mechanical Power Transmission,
Metal Fabricated Prototype Equipment,
Conveying Systems
Commercial/Industrial Parts Supply
Medical Medical Equipment and Hardware
Software Enterprise Software Solutions - Information Quality,
and Postal Automation
Telecom Global Network Access
Information, Logistics, and Automated Solutions
Higher Education Post Secondary Education, Graduate Degrees, and Certificates